Do you want to choose a great agent to sell your home? Then it’s important to understand just what she’ll be doing to help you.  With that knowledge, you’ll be able to ask great questions and find a great fit. Here are the important things a great agent does to get you to a successful closing.

Price The Home Correctly
This is the most important thing you hire a realtor for. A good agent will set a price that will make your house sell, not just make you happy. Their understanding of the market and comparable sales goes way beyond what your favorite home website claims your home is worth. Those sites use the local price per square foot and don’t take age, condition, updates, landscaping, etc. into account. Your realtor can. If the realtor you’re considering usually sells close to the original asking price, they know pricing.

Market The Property Like Crazy
There are a lots of agents out there that will put your home on the Multiple Listing Service, put a sign in the ground and pray it sells. While that may get the job done in a seller’s market, you might get more and better offers if they put some work into it. A few examples:

  • In this day and age, cell phone pictures just don’t cut it. You deserve to have your home showcased with professional looking photos. The majority of buyers decide which homes to look at based on photos!
  • You want an agent that’s good at getting the word out. Social media, networking groups and connections with other agents are how a hardworking agent will get your home sold.
  • Marketing materials in the home should be top notch. They should call attention to what makes your home, neighborhood and town the place where people want to live.

Communicate Consistently
You need an agent that keeps you in the loop. A good agent stays in touch with their clients. You need to be aware of feedback from showings, to adjust what you’re doing, if your home isn’t selling. You need to feel the door is open for your questions and concerns at all times. And when you do have a buyer for your home, you’ll want to know what your agent is doing to get you to closing. That takes regular updates!

Qualify the Buyer
A good listing agent will perform due diligence to make sure that potential buyers for your property are pre-approved – not just pre-qualified. And if at all possible, they’ll talk with the lender for any buyer you’re considering to get a feel for their likelihood of making it to closing.

Negotiate The Best Terms
A great agent will fight hard to get you the best terms and conditions. Negotiations happen during the offer process, after the buyer’s inspection and sometimes even after the appraisal. And it’s not all about price. The type of financing, closing date, contingencies, home warranties, etc. all come into play. First and foremost, you want an agent that puts your needs first. Even if it means helping you walk away from a deal and starting over.

Be Available For The Home Appraisal
A good agent will make themselves available to the home appraiser, so they can answer any questions the appraiser has and make sure they understand the facts about the home. Your realtor should have spent a lot of time looking at the data for your home and neighborhood in order to price it. In many instances, your realtor will be the best qualified person to answer an appraiser’s questions.

Finalize Loose Ends For Closing
Have all the contingencies been met? Is the buyer’s lender staying on top of the loan approval process? Are you getting done with what you need to do to close? These are just some of the things a great agent oversees as the “project manager” of your home sale.

So that’s what you should expect from your real estate agent when selling a home! Selling a home is stressful, but when you have great agent taking care of you and all the little details, it’s a whole lot easier. 

One more important consideration. You need to trust your realtor and above all else, the agent you choose needs to have uncompromising integrity. This means always telling the truth, even if you don’t want to hear it. It means putting your success ahead of their own convenience. And it also means wanting the sale of your home to be a win-win for you and the buyer. There’s nothing more rewarding than a closing table with happy faces all around!